Business Research Group

Research areas include:

  1. Marketing
  2. Human Resources Management
  3. Supply Chain Management
  4. Media and Public Relations
  5. Sports Management and Coaching
  6. Data Analytics
  7. Corporate Governance

Research projects include:

  1. The Influence of Managers/Owners on Human Resource Development (HRD) in Small and Medium Enterprises (SME’s) in Ireland
  2. What are the causes of gender imbalance at decision making levels in the Irish workforce and is it reinforced by local policy, prevailing business culture and business practices?
  3. An examination of the challenges and opportunities faced by Irish retailers when sourcing consumer food products from Sub-Saharan Africa
  4. Management of Customer Negative Online Reviews: Towards a model of Response Customization for preserving reputational capital. A study of the 5 star Hotel Industry in Ireland
  5. An examination of the role of social media in the customer engagement efforts of Irish tourism providers
  6. An examination of the artifacts of organisational culture that are key to a market orientated firm
  7. The influence of local food on tourist motivation and satisfaction